The Good
Offers both permanent and term life insurance, as well as a wide array of other insurance products • High industry ratings that set them apart from the "pack" • Also offers universal life, variable universal life, survivorship life, term life and whole life insurance productsThe Bad
Expensive, like most life insurance is • Doesn't have a wide array of life insurance productsOverview
n/aPolicies / Plans 
Transamerica has insurance for both individuals and businesses. With universal life, term life, survivorship life and whole life insurance offerings, you're sure to find a life insurance product that's right for you. As far as investments go, they have the landmark variable annuity, liberty variable annuity, Principium II variable annuity, Freedom variable annuities, Fixed Annuities and others. For people looking for a retirement angle of insurance products, this company offers lifestyle planning, investment planning, health care planning, protection planning and income planning.
Each of the insurance products they have has unique benefits that are only offered by Transamerica. You can count on the fact that for a straight century, they have been offering insurance products that perform fantastically well.
Pricing / Rates
The pricing of insurance products will always vary according to your individual situation or business needs. No insurance product will be right for everyone, so the price varies according to that as well. The pricing with Transamerica is competitive and that's how they have stayed in business for such a long time. Calling them or inquiring online for a price quote will give you a better idea as to what you can expect for pricing.
Getting A Quote
Getting a quote with this company is easy. You can get a free quote online or over the phone. The online form is conveniently located on their web page and filling it out is easy. However, deciding which insurance product is right for you should be discussed with a professional. Professionals within the insurance industry can tell you which options will be most cost efficient and worth your hard earned money.
Customer Service
Customer service with this company is top notch. We had a chance to speak with a customer representative from the company and were greeted with a friendly and helpful associate. They told us all about the insurance products that were right for us and how to go about starting up an account. They didn't pressure us in any way and were there to answer any questions we had. You will have a wonderful experience with their customer service as well and they are just as helpful online. You can email them any questions you have about their service and they will promptly respond, usually within a day or two.
Summary
Like any other insurance company, Transamerica has to compete with all the others. This means that in order to stay in business, they have to offer a line of insurance products that are both productive and viable in a fiercely competitive market. Transamerica has accomplished this goal in leaps and bounds. Transamerica is a member of the AEGON group, a multinational insurance organization. This gives them the diverse strength of having multiple backbones in the business of the insurance industry. This means more security for you or your business. Whether you are buying a home, raising a family, saving for education or retirement planning, Transamerica can and does make your financial dreams come true. They get consistently high ratings from the investment review professionals and have been in business for over a century. You can trust in the solidity of this company and you can be ensured that the rates are competitive enough to give you a return on your investment.